Transport modelling

There are some conversations which make my head hurt, where I struggle to keep up with what is being said. When the people I am with are talking I recognise some of the words but can’t picture the concepts in my head. I am the kind of person that thinks in metaphors and if I … Continue reading Transport modelling

Product security approach

I am enjoying my work with Dynamo North East to try and set up a cyber resilience cluster across the region. This is a topic I have covered on several occasions and one, no doubt I will come back to. I sometimes wonder how I have arrived here as I would never class myself as … Continue reading Product security approach

Sales is an emotional experience

Not that I need reminding but I become more and more convinced that selling is a question of emotion rather than fact. People don’t necessarily buy products because of what they are but because of how they make then feel or they project an image of the kind of person they would like to be. … Continue reading Sales is an emotional experience

Unconscious bias

We were making our way into the Metro Centre from the Debenhams end when we saw a very young boy getting into one of the fun buggies that can be hired from the customer service desk. The buggies are shaped like cars and can be pushed around while the child sits inside and pretends to … Continue reading Unconscious bias

Atlas Shrugged

Spoiler alert. I have been reading Atlas Shrugged by Ayn Rand. I still am, it is a long book yet it has left me in a dilemma. At times I think it is the most fantastic of books while at others I don’t agree with some of the sentiments it contains. Perhaps that is the … Continue reading Atlas Shrugged