Don’t know what you need?

How do you buy something if you don’t know what you need? That sounds like an easy problem, something that we have to deal with everyday yet it is not quite that simple. If I need to buy a car, I pop along to the showroom with an idea of what I, or rather we, … Continue reading Don’t know what you need?

Bayeux tapestry

What we do at work is more complicated than we think. This is mostly because we don’t think about it. The only time we contemplate the tasks ahead of us is when we start a new job, or when we come to review what we do. Both of these can be quite daunting. My involvement … Continue reading Bayeux tapestry

Location, location, location

How do you know if your region is doing well or not? How do you know if a particular sector is successful? These are the questions I was trying to answer when I fell into the wonderful world of economic data. I was looking at the digital sector in a part of the North East. … Continue reading Location, location, location

Undervaluing your value

Experience and skills have  a value. People are prepared to pay for these things. When starting out in your own business, however, it is hard to know where to pitch what you are going to charge for what you have to offer. You are an unknown quantity in two ways. Your customers have yet to … Continue reading Undervaluing your value

The wedding planner

I can talk about it now. The wedding that occupied so much of my time last year has come and gone. It has been a year. The months of planning and running around have stopped and the nightmares of impending doom and disaster are gradually fading. For some odd reason they happened even more after … Continue reading The wedding planner

Minimum viable event

A minimum viable product (MVP) is a product with just enough features to satisfy early customers and to provide feedback for future product development. It is something that is just good enough to test on the market without breaking the bank. But does the product always have to be something tangible? Of course not. The … Continue reading Minimum viable event