Sunk work

One of my New Year’s resolutions was to study behavioural economics and with this in mind I have bought myself a couple of books. Well, you have to start somewhere. The first one is ‘Misbehaving’ by Richard H Thaler and I am enjoying it very much. In the book, he talks about how people have … Continue reading Sunk work

Social Trust

According to the The Behavioural Insights Team, social trust is one of the most important measures that most people have never heard of. Until a few days ago I was one of them. I first came across the term in the book ‘The Social Animal’ by David Brooks. I would recommend it highly by the … Continue reading Social Trust