I need another word for what I do

I spend most of my time at work trying to get the best people into the jobs that they are best suited to, creating situations that allow them to be stretched and develop while trying to clear the right paths to make this happen.  Most people would call this manipulation.

But that is such a horrible word.  It suggests that what I am doing is somewhat underhand and deceitful and that I am trying to manoeuvre people into doing things that they don’t want. I hope that this is not the case.  It is certainly not my intention.

The word manipulate is pregnant with negative meanings and condescending connotations.  It sounds like I am man handling them and pulling them into things that they don’t want to do yet it didn’t set out this way.

The word is a back formation of manipulation which can mean skilful or artful management.  Apparently it is from the Latin manipulus which gave rise to maniple (in ancient Rome) a subdivision of a legion, consisting of 60 or 120 men, literally, handful, equivalent to mani-  (combining form of manus  hand) + -pulus  suffix of obscure origin; perhaps akin to plēnus full.  The word manipule, meaning a handful, such as of grain, comes from the same route.

I don’t want to manipulate people if that’s what it means and it makes me feel guilty when I know that I am doing it.  Instead I want to encourage people to realise their own potential.  I want to engineer situations that allow them to fly free of their shackles.  I am happy to push and pull if this is helpful in making people feel empowered to try things that they have never done before and not be afraid of failure.  I want to change people into beautiful butterflies.

Manipulate is just the wrong word.  I need a new one.  How about enpulate?